I own a free classified site in a non-English language (Indonesian, to be precise) where people can submit text ad listings for free. I do not charge for the ad listings as most visitors who come to the site are searching a place where they can submit an ad for free. Since the site language (Indonesian) is not supported yet by Google Adsense I can not monetize it the way I do with this humble blog and the only option to monetize the site is by selling ad spaces myself.
The site itself is powered by Classipress theme, which in my opinion, is the best Classified WordPress theme, yet unfortunately the theme does not support banner ad management. It does offer rotating featured ads placed at the top of the home page yet they are not strategically located to attract enough visitor clicks since they are only placed on the homepage. After few hours of research I finally found the solution the problem (thanks to Google). What I am talking about is the OIO publisher, one of the best ad management software I’ve ever come across and via this brief post I want to share my experience using the ad script with other fellow bloggers and site owners who want to monetize their sites by selling their own banners,text ads, inline ads and post ads almost fully automatically with hassle-free installation.
The OIO Publisher Compatibility And Key Features
This versatile ad management script integrated seamlessly with my classified WordPress theme and I could start selling ad banners, inline ads, and text ads after installing and configuring it which takes only few minutes to complete. Not only can the ad management script integrate with a WordPress site nicely it also integrates with other blogging platforms and CMS ‘ such as Drupal, Joomla and other PHP scripts. The script can be installed by itself and then integrated with any other third party script. If you have a WordPress site it can be installed as a plugin without having to tinker with the PHP code anyway. The OIO publisher works almost automatically with no extra work needed i.e you can define the charging models, set how long the ads will be displayed, set the payment method (via Paypal or bank transfer), choose how advertisers pay their ads (advertisers can pay based on cost per day, cost per impression and cost per day pricing models, send an email informing advertisers to make payment or telling them that their ads have been expired and renew the ads once the advertisers have made payments to extend their ads etc.
Create and Sell Ads With OIO Publisher
As mentioned above the OIO publisher basically lets you sell your own ads in four different types ; banner ads, text ads (like Google Adsense), inline ads (like Infolinks and Kontera) and post ads that contain links to advertisers’ site (like Sponsored Review) so basically you can run your own ad network.
Furthermore, the ads created with the OIO publisher can be spread across multiple sites, you can install the ad management script on one site that acts like an ad server and paste the Java script code-generated ads on other sites. The script can also be configured to tag all outgoing links with nofollow attributes so that you comply with Google Webmasters guideline that prohibits selling links that pass pagerank to other sites.
Create Banner Ads With OIO Publisher
You can configure the ad management script to display banner in any sizes and configure the number of banner ad slots available to advertisers. If you sell the banner ads using OIO publisher script you can do the following things:
Set the banner size and create different ad zones for a particular banner size, for example if you want to sell banner ads in three different sizes and display them in three different locations on your sites you can create 468×60 pixel banner ad for zone 1, 125×125 pixel banner ad for zone 2 and 336×280 pixel banner ad for zone 3.

Picture 1: Pricing Models

Picture 2: Banner Ads Settings
After successfully created the ad zones the OIO will then generate the PHP and Java script codes (you can choose between the two) that you need to paste in you sites home page, single post, header or any locations you want the banner ads to appear.

Picture 3 : The Ad code
Text Link Ads
You can create and sell text link ads (text that contains links pointed to an advertiser’s site, much like Google Adsense ads) the same way you do with ad banners. You can create different text ad zones and place them in any locations on your sites. However, you are recommended to sell text link ads that have nofollow tags to comply with Google Webmaster Guidelines since selling dofollow links that pass pagerank will likely result in your site being penalized by Google.
Inline and Post Ads
Inline ad is a type of ad inserted to a post containing particular keywords related to an advertiser’ s site contents. The OIO publisher enables would-be advertisers to research into your blog posts, find relevant keyword and insert links pointed to their sites. You will be paid based on the number of the inline links clicked by your site visitors.
You can also sell post ads with the OIO publisher . Advertisers can submit an article (or you create the article at the request of advertisers) containing links pointing to their sites and post it on your blog. As with all ad types you are highly recommended to sell only nofollow link post to comply with Google Webmaster Guidelines.
The Downside
The only thing I have complain about the OIO Publisher is you can not configure it to notify advertisers by email automatically once their ads have been expired. To do that you need to log in to the back end of your site and click the “Send Reminder’ button on expired ads. Except for the mentioned drawback, I find the ad management script very satisfactory.
Conclusion:
The OIO publisher ad manager is an amazing script packed with robust features and is best suited for site owners and middle business organizations who want to sell their own ad space on their blog/ site almost automatically.
In case you’re curios to see the OIO publisher in action you can visit my classified site that uses Classipress WordPress classifieds theme here. The OIO Publisher ad manager costs only $47 and can be installed on unlimited domains.
Visitors who come to this post are searching for:
- script publisher and advertiser